Dash (stylized as DASH) was a boutique clothing and accessory chain founded in 2006 by the Kardashian sisters (

Kim Kardashian Kimberly Noel Kardashian (formerly West; born October 21, 1980) is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the s ...

Kourtney Kardashian Kourtney Mary Kardashian (born April 18, 1979) is an American media personality and socialite. In 2007, she and her family began starring in the reality television series ''Keeping Up with the Kardashians''. Its success led to the creation of ...

and

Khloé Kardashian Khloé Alexandra Kardashian (; born June 27, 1984) is an American media personality and socialite. Since 2007, she has starred with her family in the reality television series ''Keeping Up with the Kardashians''. Its success has led to the cre ...

). , the chain had three locations in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. As of April 2018, all locations have closed after 11 years of operation.

Stores

The first Dash boutique was opened in

Calabasas, California Calabasas (from Spanish ''calabazas'' "gourds") is a city in the southwestern region of the San Fernando Valley, between the foothills of the Santa Monica and Santa Susanna mountains.West Hollywood West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 United States Census, 2020 U.S. Census, its population was 35,757. It is considered one of the most ...

in 2012. The retail stores have appeared on

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...

series about the

Kardashian family The Kardashian family, also referred to as the Kardashian–Jenner family, is an American family prominent in the fields of entertainment, reality television, fashion design, and business. Founded by Robert Kardashian and Kris Jenner (née Ho ...

, ''

Keeping Up with the Kardashians ''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian–Jenner blended family, airing between 2007 and 2021. Its prem ...

'', which premiered in 2007 on the E! cable network.

has disclosed that she initially wanted ''Keeping Up with the Kardashians'' to focus more on their stores in order to bring people's attention and later said that she "didn't think it would turn into what it turned into." The second store was opened in

Miami Beach, Florida Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and artificial island, man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the ...

on May 20, 2009. The third store was opened on November 3, 2010, in the

SoHo Soho is an area of the City of Westminster, part of the West End of London. Originally a fashionable district for the aristocracy, it has been one of the main entertainment districts in the capital since the 19th century. The area was develop ...

district of

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. In November 2010,

TMZ TMZ is a tabloid news website owned by Fox Corporation. It made its debut on November 8, 2005, originally as a collaboration between AOL and Telepictures, a division of Warner Bros., until Time Warner divested AOL in 2009. On September 13, 202 ...

reported that the store maintained to bring in an average gross of $50,000 every day since it’s opening date; on Black Friday the store brought in over $100,000. The store closed in December 2016 due to high rent. In the summer of 2014, the sisters opened a

pop-up retail Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...

store in

Southampton, New York Southampton, officially the Town of Southampton, is a town in southeastern Suffolk County, New York, partly on the South Fork of Long Island. As of the 2020 U.S. census, the town had a population of 69,036. Southampton is included in the stret ...

, which was featured in ''

Kourtney and Khloé Take The Hamptons ''Kourtney and Khloé Take The Hamptons'' is an American reality television series that premiered on E! on November 2, 2014. The series is the fourth spin-off show of ''Keeping Up with the Kardashians'', following ''Kourtney and Kim Take Miami'', ...

'', an extension of Keeping up with the Kardashians.

Closure

In April 2018, Kardashian-West announced the closure of all Dash stores via a statement through her website. She furthermore explained the reasoning behind the closure stating her and her sisters have all grown individually and have their own brands to focus on, along with being moms.

Television series

The television series entitled ''

Dash Dolls ''Dash Dolls'' is an American reality television series that premiered on the E! cable network, on September 20, 2015. The show is a spin-off of ''Keeping Up with the Kardashians''. The series features a group of young female employees, referred ...

'' premiered on the E! cable network, on September 20, 2015. The reality series "follow the lives of the Kardashian sisters' young, fun and hot D-A-S-H boutiques employees as they navigate the hectic life of a twenty-something in Hollywood while representing the Kardashian brand."

References

External links

Official website
(Archive) {{Kim Kardashian Clothing retailers of the United States 2000s fashion Companies based in Los Angeles County, California Retail companies established in 2006 Retail companies disestablished in 2018 Clothing companies established in 2006 Clothing companies disestablished in 2018 Kim Kardashian